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Our services in a nutshell
"One step
further"
...is our
philosophy. We realize that there is more to direct marketing then finding a
list, creating art and copy and sending the finished product through the mail
or internet.
When it comes to creating the total package, Hubbard Marketing Group offers
incomparable creative strategies in their production services. As a member of
Hubbard Marketing Group, Potomac List Company provides list brokerage and
management services.
Hubbard Marketing Group is proud to offer top-notch direct marketing
services. From copy writing, artwork design, printing, personalization,
mailshop to response analysis, our seasoned marketing professionals are
dedicated to understanding the client’s ultimate goals and are able to meet
any aspect of their direct marketing needs. At your request, we are available
to guide you through any step of your direct marketing campaign, to ensure we
are working in concert to maximize results. Hubbard Marketing Group is the
total direct marketing package.
Our list brokerage services also begin with an understanding of our client’s
ultimate objectives and goals. To create a successful list recommendation, we
endeavor to become a partner with our client, embracing the ideals it seeks
to create and forge within ourselves a passion for the subject and
willingness to do what it takes to achieve those goals. It is the art of
being creative and willing to go "one step further" in researching
potential lists. We look outside the box to match our clients with lists that
meet their criteria in terms of donor or buyer demographics, size,
cleanliness and strong selects. We analyze lists that meet the criteria of
our mailer and go "one step further" trying to negotiate the best
price and net name arrangements possible.
List management, the "flip-side" of list brokerage also requires
that "one step further" approach. We monitor what is working for
other mailers and keep our lists fresh in their minds by constant promotion
and our day-to-day conversations with fellow list professionals. We do not
sit back and wait for list orders to appear. We are pro-active in seeking
continuations and new tests through our aggressive marketing and promotions
and contact with other list brokers and managers. We strive to understand the
potential dynamics and demographics of various mailers and market our lists
to the secondary and tertiary markets that other list management firms may
overlook.
Hubbard Marketing Group is an active member of the direct marketing field. We
maintain day-to-day contact with our fellow list professionals and direct
marketing colleagues. This better enables us to identify marketing trends and
helps us assist our clients to greater financial rewards.
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