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82,317 Members/Donors $80/M
27,191 0-24
mo Members/Donors $80/M
FONZ members and donors are the cream of the crop. The
typical profile of these members is that of a 35-54 year old person, married,
with young children, well-educated, and very affluent.
In fact, the average household income is $92,900. Over 40% of the
members/donors have advanced degrees. These successful, wealthy people enjoy
reading, walking, hiking, biking and sports of all kinds as hobbies.
It’s quite evident that these members/donors are perfect prospects for
all kinds of mailers. Any mailer who is trying to reach upper income and
educated people with lots of disposable income should try Friends of the
National Zoo.
Membership in FONZ includes free parking, discounts on workshops, in the gift
shops, and opportunities for family overnights and kids birthday parties.
Members also receive issues of the award winning magazine, ZooGoer and the
Zoo newsletter, Wildlife Adventures, members can also travel with FONZ on
wildlife safaris worldwide.
Average donation/membership is $40
Names through June 2005
Source: Direct Mail, Radio, Special Events,
Park Minimum: 5,000
State/SCF/ZIP: $5/M Pressure-Sensitive
Labels: $11/M
NCOA’d: May 2005 Gender: $5/M
Mag Tape: $25 Flat E-mail: $35 Flat
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